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MONKEYWRENCH
MONKEYWRENCH is a beloved vegan ice cream shop in Salt Lake City, Utah, renowned for its commitment to crafting delicious, small-batch treats.
They offer a delectable array of housemade flavors, each made with the finest plant-based ingredients.
Solo Project
Joseph Hermon
Illustration | Branding
Illustrations
The primary objective of this redesign was to develop a mascot that embodies the essence of the MONKEYWRENCH brand. Drawing inspiration from the name, we conceptualized a playful and mischievous monkey character to serve as the face of the brand. This dynamic illustration will be prominently featured and adapted across various touchpoints, reinforcing the brand's identity and creating a cohesive visual language throughout its products and spaces.
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